Project Timeline
4 Months
October 2020 – January 2021
Laurehurst Community Club
Teammate
Amelia Espiritu-Santo
My Roles
User Researcher
Project Lead
Content Developer
Website Designer
Website Developer
Tools Used
WordPress
HTML/CSS
Figma
Skills Used
Interviewing
Stakeholder & Competitor Research
Prototyping
Visual Design
Content Design
Background Information
Laurelhurst Community Club, founded in 1920, is a nonprofit organization residing in Seattle, Washington that identifies and addresses community problems within the Laurelhurst neighborhood. The club focuses on improving the community by communicating these issues and working with different levels of government to solve them. Some current concerns of the club include the Talaris property and the Seattle Children’s Hospital expansion.
With an increase in use of digital technologies, the website for Laurelhurst Community Club, which had not been updated since its first release, could not meet standards for effective communication. This issue became more prominent as the neighborhood population continues to increase in its diversity and as digital technologies continue to evolve. The goal of the website redesign is so board members can easily manage, update, and promote information about community happenings, along with providing a simple, accessible, and intuitive design which enables residents of the Laurelhurst community to have positive and intuitive interactions with the club.
Challenge
How can the Laurelhurst Community Club manage their website more effectively while providing information to their members in an intuitive manner?
Research
Serving over 2,800 households and businesses in the neighborhood, the club regularly communicates to the community through their website as well as email subscriptions and a semi-monthly published newsletter known as the Laurelhurst Letter. Board members also meet on a monthly basis with residents to address and discuss issues concerning the neighborhood.
To improve communication efforts of the website, an in-depth understanding of the website and its users would help bring better understanding to the design needs.
Website Analysis
To better understand the website’s functions, we conducted an in-depth analysis of the previous implemented website and evaluated its performance based on the ability to find and navigate to available information upon the website. An interview with the club’s Webmaster was also conducted to better understand how the website’s content was managed.

Audience Analysis
With the website needing to satisfy multiple users, each website expectation was organized under three groups that are considered to be regular users of the previous website. Understanding the expected goals of the website’s users helped bring a better perspective of the kinds of information hierarchy that would provide improvement to user flow while retaining user interest.

Club Members
Expected Tasks
- Pay Member Dues
- Check for Community Events and Happenings
- Find neighborhood resources

Board of Trustee Members
Expected Tasks
- Schedule Events
- Track Community Project Developments and History
- Communicate to the Community
- Organize Meetings

Businesses & Sponsors
Expected Tasks
- Advertise to the Community
- Sponsor local events
Research Analysis
Design
Website Structure & User Flow
Having the website become more navigable, we reduced the content onto five main pages: Home, About, Projects & Issues, Newsletters, and Community Resources, with the relevant content being present within or through those pages.

Prototyping




















Implementation + Results
Installing WordPress onto the club’s hosting service, the goals that my team and I wanted to ensure was easy maintainability and functionality on top of a visually pleasing website. With some reiterations of the design, about 25 new pages were designed and implemented in total.







